Where the bloody hell are you? was a AU$180 million advertising campaign launched in 2006 by Tourism Australia.
The advertising campaign caused controversy in March 2006 when it was banned by the Broadcast Advertising Clearance Centre in the United Kingdom, which would not allow the word "bloody" to be used in TV versions of the ad.
Author & photographer: David Johnson (Virtual Oceania)
This web site, logo, name, content, photos, and design are protected by international copyright law. Original versions of our photos can be purchased & web versions can be shared subject to conditions.