Top Places: Napier, Art Deco Napier, Hastings, Cape Kidnappers, Mahia Peninsula, Ocean Beach, Te Mata Peak, Vineyards.

Hawkes Bay is situated on the east coast of the North Island. The region bears the former name of what is now Hawke Bay, a large semi-circular bay which extends for 100 kilometres from northeast to southwest from Mahia Peninsula to Cape Kidnappers.
The Hawke's Bay region includes the hilly coastal land around the northern and central bay, the floodplains of the Wairoa River in the north, the wide fertile Heretaunga Plains around Hastings in the south, and a hilly interior stretching up into the Kaweka and Ruahine Ranges.

The region's boundaries vary somewhat from the former provincial boundaries of Hawke's Bay, and some towns in the Manawatu-Wanganui Region to the southwest, such as Dannevirke and Woodville regard themselves as part of Hawke's Bay.
The region consists of Wairoa District, Hastings District, Napier City, and Central Hawke's Bay District, as well as the town of Taharua in Taupo District and the town of Ngamatea in Rangitikei District.

One trivial fact is that the region has a hill with the longest place name in New Zealand, and the second longest in the world according to the Guinness Book of Records. Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu is an unremarkable hill in southern Hawke's Bay, not far from Waipukurau.

Napier is the Art Deco city of New Zealand. It has a population smaller than Hastings District, but as Hastings is administered as a district, Napier is the only official city in the Hawke's Bay region. Napier is the largest crossbred wool centre in the Southern Hemisphere and one of the largest apple, pear and stone fruit producing areas in New Zealand. It has also become an important grape growing and wine production area with the fruit passing from the growers around Metropolitan Hastings and then to Napier for exporting.