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Lemon & Paeroa, also known as L&P, is a sweet soft drink manufactured in New Zealand. Traditionally made by combining lemon juice with carbonated mineral water from the town of Paeroa, it is now manufactured by multi-national Coca-Cola.
L&P can be found only in New Zealand (and in speciality New Zealand stores in Australia,such as New Zealand Natural ice cream). The advertising slogan "World Famous in New Zealand" has become a popular New Zealand saying meaning very well known locally, but not receiving the recognition it deserves overseas.
Over the years attempts have been made to market variations, such as L&P dry. In 2005 "Sweet As L&P" with artificial sweetener aspartame was introduced with the modified slogan "World Famous in New Zealand since quite recently", the traditional product now being advertised as "World Famous in New Zealand since AGES ago".
Although L&P itself is now made on the same production line as Coke's
other beverages, an L&P Kiwiana shop and cafe remains in Paeroa.
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